Volvo’s next generation of software-first battery-powered automobiles, such as the full-size EX90 crossover, will have advanced driver-assist technology, lidar sensors, and bidirectional charging capabilities. This would need expensive and time-consuming retraining of back and front-end operations.
“You’re going to have to perform the training and have personnel capable of communicating the new technologies with a company that is actively expanding technologically,” Norcross said. “At a premium level, you’ll have to step it up.”
