The #vivoSuperTime initiative is part of the brand’s “To Beautiful Moments” campaign surrounding this year’s tournament, bringing to life Vivo’s passion for making every moment more magical for its users.
Through its partnership with UEFA, Vivo looks to connect with and expand its widening global user-base, currently over 400 million-strong, among European consumers. vivo became the first-ever presenting partner of the UEFA EURO 2020 opening and closing ceremonies, aiming to create a memorable and beautiful moment surrounding this exciting event.
Since announcing its official entry into European markets in October 2020, Vivo has steadily expanded its presence across the continent. Following its entry into the Romanian and Czech markets in February of this year, Vivo plans to double its presence to more than 12 markets across Europe in 2021.
