Unity CEO John Riccitiello Abruptly Steps Down Amidst Pricing Controversy
In an unexpected move, John Riccitiello, the CEO of Unity Technologies, has announced his immediate retirement from his role at the company. Riccitiello, who assumed the position of Chief Executive Officer in late 2014, had previously held the controversial CEO role at Electronic Arts from 2007 to 2014. His departure from Unity follows a recent wave of controversy surrounding the engine’s pricing structure.
The pricing controversy began in September and quickly gained momentum. It was revealed that any game created with the Unity Game Engine, surpassing specific installation and revenue thresholds, would be subject to a fee each time the game was downloaded. Developers were left without an option to opt out of this pricing structure. This decision sparked immediate outrage among developers, and Unity Technologies struggled to justify its stance, failing to gain public support. Now, it seems that this controversy may have triggered a significant shakeup within the company.