Unity Alters Controversial Runtime Fee Policy in Response to Developer Feedback

Unity's updated Runtime Fee policy exempts Unity Personal and Unity Plus users while addressing concerns about retroactivity, although some developers still question trust.

Game engine Unity has swiftly adapted its contentious Runtime Fee policy following strong developer feedback. The original policy, revealed on September 12, outlined that developers exceeding specific thresholds in lifetime installs and revenue would face a monthly fee, calculated based on additional installs. Unity’s revised policy, announced on September 22, brings changes to address concerns.

Under the updated policy, Unity Personal and Unity Plus users will be entirely exempt from the fee, offering relief to many independent developers. Furthermore, the Runtime Fee will solely apply to games created using the next Long Term Support (LTS) service set for release in 2024. Existing games, as well as ongoing projects, will remain unaffected by these alterations unless they undergo upgrades.

 

 

Developers now have the option to settle the fee via a 2.5% revenue share or an amount calculated based on unique initial engagements. Unity ensures users will maintain the terms of their current Unity version as long as they continue using it.

Initial reactions to the policy adjustments are mixed. Some developers view the new fees as reasonable and well-considered, appreciating Unity’s pivot. However, trust emerges as a prominent issue. While these revisions alleviate concerns for existing projects, Unity still faces the challenge of rebuilding trust among developers who felt their trust was shaken by the original policy announcement.

In summary, Unity’s swift response to developer feedback has led to a revised Runtime Fee policy that eases concerns about retroactivity and offers exemptions for Unity Personal and Unity Plus users. Nevertheless, the challenge of rebuilding trust remains a significant consideration for both Unity and developers.

Navigating Developer Concerns with Runtime Fees

Unity’s rapid adaptation of its Runtime Fee policy showcases the importance of listening to the developer community. As the policy undergoes further refinements, Unity must continue engaging with developers to rebuild trust and ensure its policies align with the needs and expectations of its user base.