Global sportswear brand Under Armour has announced a partnership with NASR ESPORTS. The collaboration aims to promote the idea of a healthy mind and body in order to succeed in esports at the highest levels.
The partnership will see Under Armour become the exclusive provider of kit and uniforms to NASR’s team of athletes and rising talent. To celebrate the partnership, Under Armour and NASR will host an exclusive event at the brand’s flagship store at The Dubai Mall from 10 AM until 3 PM, on 14th October. Registration is open to all through the NASR website.
Esports is a highly competitive sport, with participants performing better when they have a healthy mind and body. Under Armour understands that physical and mental training is vital to maintaining a competitive edge, which requires split-second reactions, strategies, and judgment. NASR athletes will now wear Under Armour clothing and gear when they are competing in tournaments and preparing in the gym.
Lee Devon, Vice President for Under Armour Middle East said: “The partnership with NASR embraces them as athletes, supports their training while allowing players to gain that extra 1% needed to be the best that they can be, physically and mentally. We are excited at the opportunity and look forward to a long-term partnership with NASR and commitment to esports.”
Expressing his excitement at the new partnership, NASR ESPORTS founder and CEO, Lalit Vase said: “We are excited about partnering with Under Armour. This is a collaboration where I truly see the involvement going beyond just putting a logo on a t-shirt. Under Armour is very ambitious and cutting edge in the way they think and want to find the next thing they can do to help athletes gain a competitive edge. We are looking forward to seeing what the next year holds for both brands.”
