Fake reviews are another concern the bill will address. The new rules would prohibit companies from commissioning fake reviews and from posting reviews without taking steps to ensure that they’re genuine. The rules would also make it illegal to offer or advertise submitting, commissioning and facilitating fake reviews.
The new powers in this bill will help the CMA take swift action against rip-offs, protecting consumers whether they are shopping online or on the high street. The fining powers will provide an important deterrent to businesses seeking to take advantage of people while also ensuring that fair dealing businesses can thrive.