The DMU could require these companies to be more transparent about how their app store review systems work or to open up their data to rivals. For example, in Google’s case, it could be a rival search engine. If these companies fail to comply with the new rules, the DMU could fine them up to 10% of their global turnover. Apple, for example, earned around $283 billion in revenue for 2022, so that could translate into a massive fine worth $28.3 billion.
The new bill will also tackle the problem of “subscription traps,” which is costing UK consumers £1.6 billion ($2 billion) annually. The rules will require businesses, not just the biggest tech companies, to provide customers with clearer information before they start a subscription. Companies will also be required to send customers notifications before their subscription auto-renews and provide customers with an easy way to unsubscribe.
