Ghostwriter is promoted by Ubisoft as a “AI” tool, which is currently the big thing with it appearing that every corporation, from Google to Microsoft, has jumped on board. The challenge with this technology, as with others, is getting people to utilise it, particularly staff. The integration of the tool into production, according to Ben Swanson, an R&D scientist at Ubisoft who built Ghostwriter, is now the toughest obstacle. The production team developed Ernestine, a back-end tool that enables anyone to generate new machine learning models in Ghostwriter, to better ease this.
