Ubisoft, the gaming giant, just hit the pause button on its ads on Elon Musk’s social turf, now called X. Seems like they’ve joined the cool kids’ club alongside IBM, Apple, Disney, and others who’ve also taken a break from advertising on the platform.
Now, Ubisoft didn’t spill the tea on exactly why they’re stepping back, but there’s a pattern here. Other advertisers got a bit antsy after Musk backed an iffy tweet and Media Matters showed their ads hanging out next to Nazi content. Yikes!
It’s not just about pausing ads, though. It’s turned into a full-on drama. Musk’s platform, X, is suing Media Matters, claiming they purposely cooked up images showing ads next to extremist content. And the big players like IBM and Comcast are backing Musk, saying those images didn’t pop up for real users.
But Media Matters isn’t having it. They’re calling the lawsuit a bluff and standing strong, saying they won’t be bullied into silence. So, in a nutshell, it’s a wild ride of big companies, lawsuits, and the messy world of social media.
