Uber’s booze delivery dreams have gone flat. The ride-hailing and delivery giant is shuttering Drizly, its alcohol delivery subsidiary, just three years after spending $1.1 billion to acquire the startup.
Drizly made headlines in 2021 when Uber snatched it up with hopes of becoming a one-stop shop for food, groceries, and adult beverages. But the service apparently failed to live up to expectations.
“We’ve decided to close the Drizly business and focus on our core Uber Eats strategy,” said Pierre-Dimitri Gore-Coty, Uber’s delivery boss, in a recent statement.
Launched in 2012, Drizly originally caught Uber’s eye by partnering with local liquor stores to deliver beer, wine and spirits in under 60 minutes. The speedy service proved popular during pandemic lockdowns. But after joining Uber, Drizly appears to have lost its fizz.
