Uber will offer users the ability to opt out of ad targeting based on demographic data and activity within its apps. However, opting out of ads entirely will not be possible, although users can close ads by locking their phones or switching to another app. Uber clarified to Engadget that the ads will not interfere with accessing safety features or communicating with drivers or Uber Eats couriers.
As Uber expands its advertising initiatives with the introduction of video ads, it aims to leverage user attention and data to deliver targeted advertisements. The company’s foray into video advertising signifies its commitment to generating substantial revenue from its ad platform in the coming years.
