Twitter launches regional awareness campaign

Twitter launches regional awareness campaign

Twitter has launched the ‘always play it right’ campaign, which aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home.

Gaming continues to be a key topic on the platform, in 2019 there were over 1.2 billion Tweets about gaming, up nearly 20% year on year. In fact, last year gaming hashtags were amongst the most used hashtags in Saudi Arabia.

“While gaming has been a key conversation on Twitter in recent years, we wanted to tackle the issues of wellness in the digital arena. By raising public awareness of the tactics gamers can implement in relation to their overall wellness, we hope people can engage in healthy conversations surrounding their interests and support each other, especially in times of uncertainty.” said Kinda Ibrahim, Director of Partnerships, MENA, Twitter.

Its interesting to note that gamers use Twitter  to share tips, tricks and walkthroughs, newly released games and updates, game reviews, gadgets and equipment reviews. With the increase in the stay at home duration, it is important that gamers and people in general are made aware of the importance of physical and mental wellness, which are easily taken for granted when you end up with an assignment or an engaging game, and thereby commit hours non stop to the endeavour.

To tackle this, Twitter has partnered with six prominent regional gamers: Saad Alsmari (@Saad_Alsmari), Jafar Almousa (@MrJafarSmith), Amer Nsoohy (@Nsoo7y), Yousef Hennawi (@Bo3omar22), Abdulaziz Samily (@AzizSamily), and Ahmed Owsari (@Ahmedowsari) who kicked off the campaign on Sunday. 

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Following the launch,  the gamers will take on the first phase of the campaign: an exciting, physical challenge, which will see four gamers take on a BoxVR challenge, while two compete in a push-up challenge. 

The physical challenge will be followed with a Twitter chat which, along with the gamers, will welcome professor and consultant psychiatrist, Dr. Meshal Alaqeel (@AlaqeelMe) to discuss wellness in the world of gaming. Hosted by True Gaming (@TrueGaming), the chat will take place under the hashtag ?????_??????_??# at 9 pm UAE on Tuesday, 7 April.

The first phase will kick off at 8.30pm UAE tonight, 6 April.