Twitter’s advertising revenue is declining, forcing Musk to seek alternative ways to monetize the company. This includes charging people $7.99 for Twitter Blue, which he quickly reversed and then reinstated. More than half of Twitter’s top advertisers have abandoned the platform in the months since the deal closed, as companies typically don’t want their ads for shampoo and luxury cars next to hate speech and weird conspiracy theories. According to critics, this is the result of Musk relaxing the restrictions on who can be banned from the platform.
