Nevertheless, Twitch appears to be focused on expanding the practical income opportunities for a larger number of streamers, particularly those in the early stages of their livestreaming careers. By doing so, the platform hopes to encourage more creators to remain on Twitch, increasing the overall number of available channels and retaining viewers who might otherwise be tempted to explore rival platforms.
Twitch has faced several challenges in recent months, including backlash over the revenue split for Premium Partners and the impact of parent company Amazon’s significant layoffs. While the Partner Plus program may not guarantee a resolution to these issues, it demonstrates Twitch’s willingness to adapt its strategy in response to the concerns raised by streamers and the evolving livestreaming landscape.
