This innovative approach has successfully lured numerous streamers, including several prominent Twitch streamers, to ink deals with Kick.com, as the live-streaming industry becomes a battleground for supremacy. Yet, Twitch remains undeterred. According to Lewis Mitchell, APAC Content Director at Twitch, the competition is welcomed with enthusiasm. Mitchell sees it as a sign that the live-streaming space is thriving and evolving. He emphasized that Twitch’s primary focus is to support its creators and understand their needs. Interestingly, Mitchell also commented on the mega deal between xQc and Kick.com, noting that the substantial financial involvement didn’t surprise him. Twitch remains committed to its creators and is less concerned about how others choose to invest in the industry.
Twitch Faces Stiff Competition from Kick.com in the Live-Streaming Arena
Kick.com's Unique Approach Challenges Twitch's Dominance in Live Streaming
