One of the most significant issues for Twitch streamers has been income reliability. The ad incentive programme was intended to alleviate some of the tension associated with being unable to compute monthly profits consistently. Twitch is typically tight-lipped on streamer payouts, and we don’t know what the average streamer makes on the network outside of a 2021 data leak that showed what select streamers were paid. Minton, on the other hand, claims that “creators have made over $1 billion in earnings in 2021, including earnings from subs, Bits, and adverts.” This represents a more than 50% increase over 2020.” What that figure is in relation to the money Twitch makes — on the labour of its streamers, remember — is anyone’s guess.
