The timing of the announcement is notable as Toyota is undergoing a shift in focus towards electric vehicles (EVs) after previously favoring hybrids and hydrogen-powered cars. With new CEO Koji Sato aiming to maintain hydrogen as a “viable option,” the GR H2 may serve as an indication of how Toyota plans to navigate this challenge. The company can continue using hydrogen in sectors that prioritize quick refueling, such as racing and trucking, while simultaneously pursuing the passenger car market’s demand for EVs like the bZ4X and Lexus RZ.