Toyota’s move to introduce electric pickups in Thailand is aimed at countering increasing competition from Chinese automakers in the Southeast Asian market. While the bZ4X, Toyota’s electric SUV, launched in Thailand last year, has faced stiff competition from BYD and Great Wall Motor in the market.
The automaker is also exploring the potential of introducing electric pickups in other markets, including Australia. Recently, Toyota sent a Hilux Revo to Australia for testing and to gather input from large-volume Hilux customers, indicating a potential interest in the Australian market.
