In a move that’s turning heads and raising eyebrows, Tinder has officially introduced its most exclusive subscription offering to date – “Tinder Select.” This premium tier, designed for those willing to spare no expense in their quest for love, comes with a hefty price tag of $500 per month (or a whopping $6,000 annually, with no bulk discounts in sight). With access to unique features and exclusive search capabilities, Tinder Select aims to redefine the online dating experience.
Limited Access for the Privileged Few
While Tinder Select’s $500 monthly fee may seem exorbitant to the average user, the dating app has deliberately chosen to keep this elite tier exclusive. Currently, it’s available to less than one percent of users who fall under the category of “extremely active.” Although Tinder has plans to expand access, it has not specified a timeline for the broader release. Interestingly, whispers of Tinder’s exclusive membership first surfaced in 2019, leaving users intrigued about what lay ahead.
The Financial Landscape of Tinder and Its Ambitions
Tinder’s parent company, Match Group, recently reported a direct revenue of approximately $475 million in the second quarter of 2023, representing a six percent year-over-year growth. However, there’s an interesting twist in the tale – the number of users opting for paid Tinder subscriptions decreased by four percent, totaling 10.5 million. At a Citi conference held in early September, Match Group President Gary Swidler expressed his belief that Tinder Select has the potential to make a substantial impact on the company’s overall revenue.
This move aligns with Match Group’s history of exploring exclusive dating apps, including the acquisition of “The League” in 2022. It seems logical, therefore, for the company to extend this exclusivity to its flagship app. For those who may be hesitant to commit to such a lavish expense, provided they even qualify, Tinder offers alternative subscription options, including Plus, Gold, and Platinum, starting at monthly fees of $20, $30, and $40, respectively. Each tier grants access to distinct exclusive features, with Platinum members even having the luxury of initiating conversations without the need for a prior match.
Enhanced Odds or Extravagance?
The burning question on everyone’s mind is whether shelling out for these premium versions of Tinder genuinely increases one’s odds of finding a compatible partner. The answer, however, remains a matter of conjecture. Fortunately, Tinder, along with most of its dating app counterparts, retains free membership options. This means that even if you don’t have $500 to spare each month, you can continue your pursuit of love without incurring any costs – or perhaps, getting ghosted for free.
In a world where love knows no bounds, Tinder Select stands as a testament to the lengths some are willing to go for that special connection. It remains to be seen whether this extravagance will become a staple in the world of online dating or remain a rarefied option for the select few who can afford it.
