Key Details:
- TikTok’s ad-free subscription plan is still in the testing phase and may or may not be officially launched.
- Android Authority uncovered code strings indicating two subscription options: a standard, free version with personalized ads and an “Ad-free” option priced at $4.99 per month.
- The existence of the code suggests that TikTok is exploring new revenue streams beyond advertising.
- TikTok has been focusing on increasing engagement and revenue, including the introduction of TikTok Shop earlier this year, offering features for users, content creators, and businesses.
- The ad-free subscription may remove ads served by TikTok itself but may not affect ads from influencers or marketing campaigns.
- TikTok’s exploration of subscription models aligns with similar moves made by social media platforms like Snapchat and Twitter (formerly known as Twitter) in introducing premium or ad-free options.
