TikTok may employ an easy technique to continue growing: assist artists in making more money. According to the information sources, TikTok is working on a paywall feature that would allow creators to charge $1 (or a price of their choosing) to view a certain video. Although it’s unclear how the method would function, it would allow influencers to benefit directly from their most popular video.
According to the sources, the social network is also planning a revision of its Creator Fund in response to concerns about inadequate compensation. TikTok would demand a far higher following count (100,000 vs 10,000), but qualifying creators might be paid more as a consequence. The fund may also reward users who create lengthier movies that make excellent use of the newly increased 10-minute restriction.
TikTok would not explicitly comment on the rumoured intentions in a statement to Engadget, but said it was “dedicated” to developing new methods to make the service “useful and rewarding” for artists. The paywall’s availability date is unknown, but the new Creator Fund might be live as soon as March. According to reports, the corporation is testing the new finance structure in Brazil and France.
Further incentives may be required. As TikTok’s US user base grew throughout the epidemic, it peaked in 2022. Paywalls and a new Creator Fund may keep social media stars uploading videos on TikTok instead of Instagram or Snapchat. The company already has a YouTube-style scheme for sharing ad money, but it is exclusively open to a select group of top-tier customers.
Any increase, of course, is reliant on TikTok surviving claims that it is a national security concern. Concerns that the Chinese government may utilise TikTok for espionage and propaganda have prompted federal and state lawmakers to call for a ban on the app on at least government devices. The corporation has long disputed these allegations, and its CEO is scheduled to appear in March before a Congressional committee. Yet, if it is unable to convince policymakers, any American economic plan would likely fail.