TikTok has been criticized by some creators, who claim to have received a paltry payout despite receiving millions of views. In 2020, the company launched the Creator Fund, which had an initial budget of $200 million. Later, it pledged to support hundreds of thousands of creators with over $2 billion in funding over the next three years. Although TikTok has not confirmed how much it intends to pay out via the Creativity Program, it has confirmed that it will provide a “higher average gross revenue for qualified video views” under a new formula.
