After testing the Creativity Program in France and Brazil over the past few months, TikTok is now rolling out the program in the US. According to reports, the company has additional monetization plans in the works, such as a paywall feature for videos. YouTube, on the other hand, recently began sharing ad revenue with Shorts creators, and TikTok’s Creativity Program comes as a response to the growing demand for monetization solutions for creators on social media platforms.
