TikTok has been trying live shopping in the United Kingdom since late last year, beginning with a multi-brand event named “On Trend” in December of last year. However, reports indicate that those shopping livestreams did not draw large crowds or generate many purchases, and several of the creators participating in early TikTok Shop ventures have dropped out entirely. TikTok had planned to debut Shop in Germany, France, Italy, and Spain by now, and had hoped to launch in the United States later this year, but it is now completely focused on making the product a success in the United Kingdom. It is also available in several Asian nations where the concept is more advanced.
