TikTok has just begun testing a tiny collection of mini-games inside its app. This effort includes nine games that may be added to a video before uploading it by using the “Add a link” option and choosing “MiniGame.” While watching a video, viewers may play a related game by pressing the link that displays under the account’s username. When playing a game, you have the option of recording gameplay and uploading it to TikTok.
In a statement, a TikTok spokesman confirmed the pilot: “We’re constantly searching for ways to improve our platform and routinely test new features and integrations that add value to our community.” We’re now looking towards introducing HTML5 games to TikTok via partnerships with third-party game developers and studios.” According to reports, the test is intended to investigate how TikTok users engage with and generate content for the games.
The games are now accessible in the United States, and we’ve confirmed that they’re also available on the UK version of the app. the nine games were created by a number of third-party gaming firms, including Vodoo, Nitro Games, FRVR, Aim Lab, and Lotem. ByteDance bought its own gaming company, Shanghai-based Moonton Technology, last year.
The pilot’s debut follows news that TikTok is preparing a “big push” into gaming. The service is said to be investigating the possibility as a means to encourage users to spend more time on the app and enhance advertising income. None of the current games seem to include adverts or in-app purchases, which are two typical ways of monetizing mobile games.
