Tiffany & Co. has already dabbled with the realm of Web3. It announced the acquisition of a $380,000 NFT that resembles a child’s doodle in March (sorry, not sorry). Tiffany eventually introduced their cryptocurrency “TiffCoin” as an April Fool’s Day hoax. While the cryptocurrency never existed, the joke was used to promote Tiffany’s genuine, limited-edition 18K gold coins. Even in this case, the jeweler is targeting current NFT holders as possible consumers rather than attempting to promote NFTs to those who purchase its regular physical items.
