Kasson Crooker, Director of Product Development at THX Ltd. and a professional musician, emphasizes, “With immersive audio, creators can infuse spatial realism and innovative sounds into their work, elevating the listener’s experience. THX Spatial Creator empowers artists to effortlessly enhance their mixes, pulling the listener deeper into the story to create a sense of joy, fear, suspense, or engagement, depending on the artist’s intent.”
Immersive audio is quickly emerging as a groundbreaking storytelling tool across various forms of entertainment, including music, video, games, and podcasts. THX Spatial Creator empowers artists to weave narrative elements into their work. In music, immersive audio can make listeners feel surrounded by instruments and artists, intensifying the impact of a song. For videos and movies, it enables a more authentic placement of audio elements, such as intimate whispers that seem to originate right next to the listener’s ear, evoking strong emotional responses.
