Threads has been actively enhancing its features to retain and engage its user base. Recent updates to the app included the ability to set notifications, view posts in chronological order, and label state-controlled media outlets. Additionally, the introduction of a “repost” tab has streamlined the process of viewing all reposted content. The shift from “retweets” to “reposts” aligns Threads’ approach with the renaming of the same feature by its competitor, X.
Threads is competing in the social media landscape against industry giants like X. While Threads experienced a drop in DAUs following its initial surge, it remains a strong contender as an alternative to X. As of August 2023, X reported approximately 238 million DAUs and 364 million monthly active users, underscoring the significance of a web version launch for Threads.
