Websites, marketing services, apps, and other third parties value your email address tremendously. It has a significant impact on how businesses bring their products and services directly to you with minimal effort and money. Spam and marketing emails aren’t usually a big deal, but they might get annoying over time if your inbox becomes overburdened with them. There are, thankfully, measures available to assist prevent this from happening.

If you use Apple, you can reduce spam with the built-in Hide My Email function, which helps keep your inbox clean by preventing junk emails from arriving in the first place. The tool is one of three privacy-focused services available to iCloud users who subscribe to iCloud Plus, which costs between $1 and $10 a month.

Hide My Email allows you to generate a random and anonymous email address to use when seeking a discount or free download. Although emails sent to the anonymous email address are forwarded to your personal account, you can always deactivate the Hide My Email address and prevent any more emails from arriving, especially once you have received what you require (like a promo code or free download link). It’s similar to unsubscribing from a mailing list, but it’s much easier to do on iOS.

Let’s take a look at how it is done.

Step 1. To access your account, go to Settings and tap your name at the top.