For the launch, YouTube has partnered with 35 companies, including well-known streaming services like Paramount Plus and Epix as well as specialized services like The Great Courses and Magnolia Selects. (NBA League Pass, a different service, will be available soon.)Each one will function largely in the same way as any other YouTube channel, with a carefully curated homepage and a selection of videos. These videos will surface throughout the YouTube site, including in search results, recommendations, and the Movies and TV section. The only thing that is missing from the commenting and liking functionality is view counts.
The only thing that really sets the movies and TV shows apart is a neon green button that says “Watch now” if it’s from a service you’re a subscriber to or “Pay to watch” if you’re not. Everything feels very YouTube-like as if the platform has suddenly transformed a number of film studio executives into creators, which is exactly the plan. for a variety of factors. Erin Teague, the head of sports, movies, and shows at YouTube and the project manager for Primetime Channels, adds that, among other things, “having to bounce from app to app to manage your subscription across apps is frustrating.” It’s common to hear tech CEOs say that streaming is too difficult. We are able to correct it, but YouTube has a better case than most. Every month, two billion individuals currently use the service, the majority of them have Google accounts and have linked their credit cards, and YouTube can make everything else easier.
