In order for YouTube to become the sole place you visit to watch videos, all of the television series and motion pictures you watch must also be available there.
YouTube will soon offer streaming services. Primetime Channels, a new feature being introduced by the firm, will allow YouTube users to immediately access television shows and motion pictures from more than 30 different providers. YouTube is making a significant wager that it can become the cable package of the future and that streaming providers will adopt the concept thanks to its unrivaled following.
For the launch, YouTube has partnered with 35 companies, including well-known streaming services like Paramount Plus and Epix as well as specialized services like The Great Courses and Magnolia Selects. (NBA League Pass, a different service, will be available soon.)Each one will function largely in the same way as any other YouTube channel, with a carefully curated homepage and a selection of videos. These videos will surface throughout the YouTube site, including in search results, recommendations, and the Movies and TV section. The only thing that is missing from the commenting and liking functionality is view counts.
The only thing that really sets the movies and TV shows apart is a neon green button that says “Watch now” if it’s from a service you’re a subscriber to or “Pay to watch” if you’re not. Everything feels very YouTube-like as if the platform has suddenly transformed a number of film studio executives into creators, which is exactly the plan. for a variety of factors. Erin Teague, the head of sports, movies, and shows at YouTube and the project manager for Primetime Channels, adds that, among other things, “having to bounce from app to app to manage your subscription across apps is frustrating.” It’s common to hear tech CEOs say that streaming is too difficult. We are able to correct it, but YouTube has a better case than most. Every month, two billion individuals currently use the service, the majority of them have Google accounts and have linked their credit cards, and YouTube can make everything else easier.
Additionally, it makes perfect sense for YouTube, where users already spend time watching trailers, summaries, and other kinds of information about their preferred TV shows and movies.
For a very long time, YouTube has been preparing for a service similar to Primetime Channels. The business has known for a while that the platform’s biggest gap was “official content,” and it didn’t make sense to give 1,000 videos with in-depth analyses of each trade done by the Billions crew but not the episodes themselves.
The issue was Hollywood, which mostly rejected YouTube’s plan; businesses opted to create their own destinations rather than hand over control of the user experience to another platform.YouTube tried to collaborate with other services, then tried to create its own content, and finally developed YouTube TV, a brand-new cable-replacement service. It now seems to be getting what it always desired with Primetime Channels.
