The new Facebook test allows users to have up to five profiles

Facebook will allow some users to have multiple profiles as part of a test, the company announced today, signaling a significant shift as Meta seeks new ways to keep users on the platform in the face of increased competition from rivals.

Some Facebook users will be able to create up to four additional profiles linked to their original account as part of the test. The idea is that additional profiles can be created for various purposes, such as one for friends, one for coworkers, and another for interacting with interest groups and influencers. Users will retain one account but will be able to switch between profiles with a few clicks.