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Subtle differentiation for Flying Spur
Both the Continental GT and Flying Spur have the same driver instrumentation, but there are subtle differences in the design. Working with Bentley designers Brett Boydell and David Leary, Graeme’s team introduced a new element for the Flying Spur in the form of a bronze chapter ring around both the speedometer and the rev counter.
Where the Continental GT’s dials feature a 3D-effect to the background knurling, reflecting the design of that model’s distinctive gear lever, the Flying Spur’s dial has an outer ‘machined’ disc where the numerals sit. Both designs complement tangible design elements within the cabin; the Continental GT’s design is clearly performance-focused, while the dials of the Flying Spur convey a hint more formality.
The logistics of language
Once the design is approved, next comes the task of translating it into every menu, operation and screen. For the central display in the Flying Spur, that meant designing around 600 different icons and over 1,500 menu screens. There were the different alphabets and page orientations of English, Russian, Arabic and Chinese to incorporate, and text for 27 different languages to translate and accommodate within the screen layouts.
