With recent reveals like the Chevrolet Equinox EV, GMC Sierra EV, and Cadillac Celestiq, General Motors is on a roll with electric vehicles.
Meanwhile, the Buick brand has been mostly ignored, with the exception of a prospective EV successor for Encore. The gorgeous Wildcat, which is simply a design study, and the Electra Concept, which previews a future EV car, were unveiled by the business.
According to a new trademark, Buick will use the Electra moniker for production and will most likely launch a high-performance Electra GS model. General Motors has just registered a plethora of new trademarks with the USPTO, implying that the Electra would be a family of cars rather than simply one model.
GM has applied to the USPTO to protect the names “Electra E1” through “Electra E9.” All nine trademarks are under the category “Motor land vehicles, namely cars.”
Other manufacturers have taken similar steps to safeguard the identities of their EV lines. To mention a few, BMW owns the brands i1 through i9, Hyundai owns Ioniq 1 through Ioniq 9, Kia owns EV1 through EV9, and Toyota owns bZ1 through bZ5.
Buick has announced two electric SUVs for the US market, one of which will likely have a coupe-like appearance like the Electra-X Concept. This vehicle might be known as the 2024 Buick Electra. As of yet, it is unknown what the other EV will be.
With nine names patented for protection and just two cars confirmed for the US, Buick’s usage of the numeral system is not certain.
Buick sells strongly in China, and the numbers 1 through 9 may be designated for that country, where the brand has a stronger EV presence.
In the United States, we may only see the Electra/Electra GS and a second model with a completely different name. Buick hasn’t used the Electra brand in the United States since 1990, therefore any usage of it will be welcomed.
