When the ad tier goes live, it will have “reduced ad load and frequency to provide a terrific experience for viewers,” according to Disney CEO Bob Chapek during the company’s third-quarter results conference on Wednesday. According to earlier this year’s rumors, Disney intends to restrict commercial breaks to four minutes each hour. Disney will also not run advertising on children’s accounts, according to CFO Christine McCarthy on the call. In 2023, the business plans to extend the ad tier abroad.
