Elon Musk’s empire is wobbling in Europe—hard. Fresh data from JATO Dynamics reveals Tesla’s sales cratered by 45% last month, dragging its market share to a five-year low. Blame it on an aging lineup, Musk’s polarizing antics, or just plain bad timing—but one thing’s clear: Tesla’s crown is slipping.
Meanwhile, Volkswagen is staging a shocking comeback. After slashing EV production earlier this year (thanks to lukewarm demand), the German giant just flipped the script: 180% sales surge in February, nearly doubling Tesla’s numbers. BMW and Mini aren’t far behind, moving almost 19,000 BEVs combined. Even China’s BYD and Polestar are gaining ground with 94% and 84% spikes, respectively. Tesla? A measly 16,000 cars across Europe’s biggest markets. Ouch.
The Model Y could be Tesla’s lifeline—if it arrives in time. Customers are clearly holding out for the refreshed version, leaving Tesla’s current offerings to gather dust. But here’s the brutal truth: Tesla’s minimalist lineup is a double-edged sword. When you bet everything on a few models, one sales slump can send shockwaves through the entire business.
So, is this just a blip—or the beginning of the end? With legacy automakers finally finding their EV groove and Chinese brands charging ahead, Tesla’s “invincible” aura is fading fast. One thing’s certain: Musk’s next move better be electric.
