Spotify paid $235 million for Megaphone in December 2020, making it the streamer’s largest buy-in in its effort to establish a comprehensive podcasting tech stack (in comparison, it paid around $150 million for Anchor). The solution enables the corporation to profit from podcast listening that occurs on competing platforms. Spotify has since expanded Megaphone by acquiring and integrating analytics products Podsights and Chartable, as well as radio-to-podcast tool Whooshkaa.
