Sony’s decision to establish a mobile gaming branch is consistent with the company’s general objective of expanding its IP to include PC and mobile games, as well as TV shows and movies. Sony declared earlier this year that it wants 50% of its games to be available on PC and mobile by 2025, with Sony Interactive Entertainment president Jim Ryan predicting a “substantial increase in the number of individuals that play our games.” With its $3.6 billion purchase of Bungie, the business is also trying to grow into live service games – titles like Fortnite, Rocket League, or Destiny 2 that are constantly updated to keep players engaged.
