Microsoft, for example, has done precisely the same thing as Sony in its own CMA files.
It was a similar narrative when Meta tried to argue in its own papers with the CMA that it should be permitted to purchase Giphy, claiming that GIFs genuinely stink, and that young people despise them. “There are signs of an overall reduction in GIF usage,” Meta stated, later adding that “marketplace discussion and user attitude towards GIFs on social media reveals that they have gone out of favour as a content type, with younger people in particular labelling GIFs as ‘for boomers’ and ‘cringe.'” The CMA was not convinced.
