The Digital Imaging zone is a big draw for photography enthusiasts with the entire zone dedicated to Sony’s imaging products like the Alpha (?) interchangeable lens and mirrorless cameras featuring the latest autofocus technology – Sony’s advanced 4D Focus technology. The 4D Focus technology enables the state-of-the-art sensor to detect both space and time for delivering the sharpest focus across four dimensions. High-end Cyber-shot digital cameras, 4K Handycam camcorders and Sony’s range of point-of-view cameras, the ActionCam are also part of this zone.
This zone also features a unique ‘shooting object’ area where consumers can get a hands-on feel of the latest cameras and take pictures of scaled down (4D) model of Dubai’s iconic landmarks – Burj Khalifa, Burj Al Arab, and Dubai Metro, among others. For gaming enthusiasts, a dedicated zone features the latest PlayStation models, while technology buffs can browse through the latest XPERIA mobile phones and accessories at the mobility zone.
“The new concept boutique is a platform to preview innovative technologies as well as listen and learn from customer feedback. We are looking at setting new benchmarks in customer service with our new ‘hotel concierge’ style service to visitors. We are looking to gather opinions so we can continually evolve and improve our retail experience. With Sony increasing its focus on providing its customers with an integrated shopping experience, we are keen to engage with consumers at the store beyond sales through conducting exclusive activities such as training seminars for our digital imaging products and lens-on-hire services.”
