Skullcandy, the lifestyle performance audio brand, launched its first international concept store in Dubai, UAE today. Inspired by the creativity and irreverence of youth culture, the concept store showcases the entire range of over ear, on ear, buds, sports performance, speakers, Bluetooth, women’s, football, and gaming. Motivated to present its brand in its purest form, the Skullcandy store embodies creativity, music, art, active lifestyle and youth.