Sony marks a new age of professional photography with the announcement of the Alpha 1 camera

Sony marks a new age of professional photography with the announcement of the Alpha 1 camera

The Alpha 1 is also compatible with a variety of apps, add-ons, and tools. With Imaging Edge Mobile and Imaging Edge Desktop, professionals can easily transfer RAW files and files that use lossless compression and remotely control Touch Tracking and Touch Focus for convenient AF operation. Desktop applications Catalyst Browse/Catalyst Prepare allow professionals to browse and manage video clips shot by Sony’s camera.

Reliable and Easy Operability

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. Alpha 1 has two media slots that both support UHS-I and UHS-II SDXC/SDHC cards, as well as new CFexpress Type A cards for higher overall capacity and faster read/write speeds. It also features a durable magnesium alloy chassis, long battery life with the Z-battery which can be extended using the optional VG-C4EM Vertical Grip (sold separately), and improved dust removal feature, shutter close function on power-off to protect image sensor, plus dust and moisture resistance that maximizes reliability in challenging environments.

Availability

The Alpha 1 Full-frame Interchangeable Lens Camera will be available in selected countries in the Middle East and Africa from March 2021.