Izumi Kawanishi, a Sony executive, highlighted that the vehicles’ development will center on “the value of mobile space, not just as a physical means of mobility, but also as an entertainment and emotional space.” In other words, in-car software and entertainment systems will be a major selling point. Rivals like Tesla have managed to differentiate themselves from established manufacturers in this area, aggressively promoting their driver-aid technologies and adding frivolous extras like in-car video games.
