Snapchat ramps up creator incentives with expanded revenue sharing program
Snapchat is making a renewed push to attract creators onto its platform with the expansion of its revenue sharing program and the introduction of new public-facing features. The app’s mid-roll ad program, which enables Snap Stars to earn money from their Stories, was introduced last year, and now creators with at least 50,000 followers, 25 million monthly views, and 10 Stories posts per month can participate in the program. Additionally, the app has added public-facing profiles and Stories for users over the age of 18, which can contain both private and publicly viewable content, along with analytics and other metrics.
The revenue sharing program is the latest effort by Snapchat to compete with rival social media platforms such as TikTok and Instagram in attracting and retaining creators. While Snapchat has been historically focused on user-generated content rather than influencer marketing, the company is now pivoting towards creator incentives in order to keep pace with its rivals.