With the aim to transform the way Gen Z listens to and discovers new music, Snap Inc. has established a new partnership with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library.
With over 200 million Snapchatters engaging with augmented reality every day, Snapchat is expanding the music experience on the app by adding Sounds into its AR Lenses available in the Lens Carousel and experimenting with new formats.
Rolling out soon, Sound Lenses will feature a pre-selected song embedded into the Lens, a Lens that transforms pictures of anyone to appear as if they are singing a song, and Cameo Sound Lenses that apply visual effects to put you and a friend as the stars of your own animated music video. To find Lenses with Sounds, look for Lenses that have a musical note icon on the Lens icon.
