A new Senate measure attempts to strengthen safeguards for Consumers’ health and location data. After the Supreme Court abolished the constitutional right to abortion last year, there were fears that such information may be used to identify persons seeking reproductive health care services.
The Upholding Protections for Health and Online Location Data (UPHOLD) Privacy Act prohibits firms from selling individually identifiable health data for advertising reasons, as well as data brokers from purchasing and selling exact location data. Furthermore, the proposed law would provide customers greater access to and control over their health data. It would also tighten prohibitions on corporations’ use of personal health data without the user’s explicit consent.
