The bill’s goal is to make it illegal to utilise personally identifiable health data from any source for advertising purposes. This includes information from users, medical centres, fitness trackers, and browser histories. The limits imposed by the UPHOLD Privacy Act would not apply to public health initiatives.
Democrats Senators Amy Klobuchar, Elizabeth Warren, and Mazie Hirono proposed the bill. “With Republicans seeking to restrict and criminalise reproductive health care across the country, it’s vital that we protect everyone’s reproductive data privacy,” Hirono said in a statement. “Everyone should be able to trust that sensitive information about their bodies and health care will be kept safe. This law, by prohibiting the sale and use of personally identifiable health data, would provide patients and clinicians with the assurance that their private information is protected.”
