Samsung strikes deal with LG to bring cheaper OLED TVs to the market

Samsung strikes deal with LG to bring cheaper OLED TVs to the market

Samsung had always considered OLED inferior to its own QLED tech, but part of Samsung’s business success over the years has been its ability to cater to any price bracket. OLED has gained a reputation for being the premium TV tech to have, so if Samsung wants to remain the biggest TV company in the world, it needs to embrace OLED. However, while Samsung’s QD-OLED screens have a clear distinction from regular OLED TVs, it is a little hard to see how cheaper models would differentiate themselves or why shoppers would opt for Samsung over one of the many excellent LG OLED TVs, especially if Samsung still won’t embrace Dolby Vision HDR.