Samsung may be working on a 'Fashion Film' for its smartphones

Samsung may be working on a ‘Fashion Film’ for its smartphones

In October, Samsung introduced Bespoke Edition cellphones for the Galaxy Z Flip 3, which will let consumers alter the colour of their phone from a limited palette of options for $79. Samsung’s promotion of the Galaxy Z Flip 3 as an attractive option rather than a gadget with excellent hardware, according to Dieter Bohn, indicated a shift in what the devices can express about their users, and offering swappable skins would be another acknowledgement of that.