BBM will form part of Samsung Messaging Hub as a complementary addition to the current slate of propriety and third party messaging services that Samsung customers enjoy – all aimed at empowering consumers to connect with each other in better ways using text messaging. Offering BBM on GALAXY smartphones in Africa will give Samsung customers access to the BBM social network, including BBM chats, multi-person chats and and BBM Groups, which allows BBM customers to create groups of up to 30 people, as well as the ability to share photos and voice notes.
“It is important to strike a balance between developing high-tech smartphones that carry brands in to the future and creating a sustainable ecosystem that primarily supports the needs of consumers that use these devices. Value added services are considered a prerequisite in the fast-paced, challenging environment that exists today and as a result, we will continue to drive innovation through our smart hub functionalities to ensure our consumers have the choice which they desire,” concludes Ferreira.
